Ethnic conflict related to Uyghurs in China's far western region of Xinjiang has worsened in recent years in spite of increased securitisation throughout this region. The present article examines securitisation of ethnic conflict in Xinjiang through words and images as well as its impacts on security in this region. Using securitisation theory as a tool, the article analyses the declared existential threats of ethnic separatism, illegal religious activities and terrorism, and corresponding measures such as launching campaigns for ethnic unity, imposing religious and cultural restrictions, deterring violent behaviour that the state has taken to tackle these threats. The article argues that the increased securitisation is adding insecurity in this region.