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Panel presentation :
Post-liberalization, or neoliberal India witnessed significant social, cultural and economic changes since the early 1990s. The transformations took time to become visible and to hybridize the local cultural forms. While it is possible to talk of the transformations in the cultural field interrogating varied manifestations of ‘global', ‘local', but more precisely ‘hybrid', or ‘vernacular' culture, cinematic transformations (and shifts in creative industries more generally) offer interesting insights into the unconscious of rapidly changing India's imaginary. The panel focuses on the impact of neoliberalism, its reason, ethics and aesthetics on many aspects of Indian cinemas. Rather than focusing on the dominant Hindi, or Bollywood cinema, positioning itself as pan-Indian and becoming a globalized commodity itself, the panel addresses under-researched regional, or ‘minor' film industries and imaginaries.
